Monthly Archives: August 2018

What is the role of the G.M.?

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Do you have a General Manager (GM), or are you thinking of hiring one? Last winter, I held a seminar in Chicago on this topic, The CEO-COO/GM Partnership, with guest speakers Frank Mariani, Paul Fraynd (Sun Valley Landscaping) and Chris Imlach (Swazy Alexander Landscaping)…and their COOs and GMs. Here are some key learning points… The …

Should You Be Recruiting High School Students?

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There is a trend in the US to recruit and train high school graduates. Large companies such as Volkswagen, Tesla, CVS and Electric Boat are heading down this path, according to the recent article in The Wall Street Journal “Vocational Training Is Back as Firms Pair With High Schools to Groom Workers.” Last week, I …

How to prepare for future trends

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The world of landscaping is changing fast. Technology is playing an increasing role; and other new changes and opportunities are presenting themselves in our industry in a way that will surprise you. The question is, will you be ready to take advantage? Here is a short video to help you prepare for the future. Your …

My trip to Greece—the road less travelled.

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I’m writing you while watching the sunrise over Sarti, Greece. Most Americans visit the famous Greek islands when they travel here. We decided to travel the mainland, and have been rewarded for taking the road less travelled. We enjoyed: fewer tourists and almost no Americans, stunning views (at ancient Delphi), beautiful pebble beaches devoid of …

Free Webinar: Marketing Strategies that Win Marketshare

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In two weeks, on Tuesday, August 14, Jeffrey will be talking with Ewan McNeill, Director of Marketing at LMN Software during our 2018 Free Live Series:Webinars With Thought Leaders. The topic of this month’s webinar: Marketing Strategies that Win Marketshare Sign up now to reserve your spot. As a registrant you will get the recordings …