Monthly Archives: July 2020

Episode #160 – Building An Effective Sales Team with Paul Reder

Jeffrey Scott and Paul Reder

Paul Reder is the President, CFO, and Marketing Manager of Reder Landscaping.

He owns this business along with his two brothers, Dave and Mike. He started working for the business as a teenager back in the seventies, mowing lawns and working the nursery. The big lesson they all learned from their dad, Walt Reder Sr., was to never cut any corners. That work ethic has made the difference and allowed them to keep growing and succeeding during challenging times over the years.

Reder Landscaping today is made up of 60% D/B and 40% maintenance and snow. Jeffrey and Paul discuss how he has been able to grow his sales team, and thus his company, and diversify their business mix by growing maintenance and enhancement sales. They employ up to 80 people during peak season and have a huge depth of talent.


How To Grow Your Company With An Effective Sales Team

sales team together

If you truly want to scale your lawn and landscape business, you must grow an effective sales team.  And to do that, you must become quite good at both marketing and sales management. Are you? They don’t teach Sales Management at school or university – almost nowhere, really. So, how do you learn to be …

Using Gross Profit Vs Net Profit — Which Is Better To Monitor?

profit margin graph

Imagine if you enjoyed a 65% gross margin but still had trouble achieving double-digit net profit margins. A contracting friend of mine is in this predicament due to his overhead structure and mix of services. He does an excellent job of attracting clients and making sales; he has not scaled his operations to the point …

Episode #159 – The Future of Landscaping With Economist Dr. Charlie Hall

Jeffrey Scott and Economist Dr. Charlie Hall

Dr. Charlie Hall is THE top economist in the Green Industry. He is a passionate speaker on all things green (money and plants).

In this podcast, we discuss economic trends, the future of landscaping, the impact of the elections and the under utilized benefits of landscaping in marketing.

Having grown up in the industry, on a nursery in Western North Carolina, Dr. Hall is a professor in the Department of Horticultural Science at Texas A&M University. He has degrees in landscape design, economics and horticulture, and is the single most influential economist on our industry.


What My New Dentist Can Teach You About Great Customer Service

happy teeth at dentist office

What if your client services were truly mind-blowingly different from your competition? My new dentist in New Orleans offers exactly such a service, and it’s one that everyone can learn from. In 2019, my wife and I moved out of Connecticut down to New Orleans. In many ways, we had to start life over. The hardest part was rebuilding …

Episode #158 – Building A Multi-Ownership Team With Shawn Edwards

jeffrey scott podcast with shawn edwards

Join Shawn Edwards, President of A+ Lawn and Landscape in Des Moines, Iowa and Jeffrey Scott for a conversation on building a highly-diversified, high-profit landscape business.

Shawn is a serial entrepreneur, likes to work hard and play hard, and has enjoyed success in multiple industries.

Shawn and his team (including 4 other minority owner/managers) have built up a unique, profitable business model, with a dedication to quality, customer service and scaling their business. They serve both residential and commercial customers with an extensive range of services which makes A+ Lawn and Landscape a dominant player in their market.

A+ Lawn and Landscape will be the host of Jeffrey’s August 2020 Summer Growth Summit



A Success Story in These Challenging Times

planted earth company picture

What I find most strange about this year, is how well many of my clients (lawn and landscape business owners) are doing. Here is one story that will show you how to take adverse circumstances (lemons) and making wonderful lemonade. This great example is from Planted Earth Landscaping, in Maryland. Chris Vedrani, CEO and co-owner of this …

Episode #157 – The Power of Peer Accountability


Is joining a peer group the right move for you? Join Jeffrey Scott and three inspirational landscape business owners, to explore the value and impact of peer groups on their business and lives.

Seneca Hull, Franz Witte Contracting, ID;  Paul Reder, Reder Landscaping, MI; and Greg Wildeboer, Whispering Pines Landscaping, ON

As long time members of Jeffrey’s community, we discuss topics related to trust, accountability, empowerment and change management. We also cover how peer group sharing and accountability can help you create a supremely stronger team and culture, better systems, stronger profitable growth, and more fun as a business owner.

We talk about some of the key decisions and important aha’s that changed the course of their business, and how they have accelerated their growth based on the wisdom of being long time members of Jeffrey’s Leader’s Edge peer groups.