Kevin McHale is the President and co-owner of McHale Landscape Design, MD.

He started the business with his brother 40 years ago. Now, it is a $30M residential business with 300 employees spread over 6 locations.

McHale’s business is  unique for three reasons:

• A strong branch network all focused on residential work
• Ample in-house crews in carpentry and hardscape including home building
• A very employee-centric culture with well-represented female leadership and high employee retention

Jeffrey Scott and Kevin discuss how McHale built his success and how others can compete against firms like his. Plus, tune in to hear the innovative moves Kevin has made with his company to be proactive as the industry evolves.

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This is the first pillar from Jeffrey Scott’s book, Become a Destination Company®. A Roadmap to Attract, Motivate and Retain Great Employees.

Nurture Your Company By Making Vision an Action Verb. 

In this episode, Jeffrey explains why attracting, motivating, focusing, and retaining great employees starts and ends with a concrete and compelling vision. 

If you do not flesh out your vision, and if you do not keep your vision front and center with your staff, it will wither and die along with your company’s energy and focus. You will learn strategies and specific tools for outlining, developing, and communicating a vibrant company vision.

Read by the author, Jeffrey Scott. 

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Teddy Russell, owner, and CEO of Russell Landscape Group, based in Atlanta, runs a $40M company with 8 locations and 465 employees.

He is the second-generation owner of a fabulous, southeastern enterprise growing with the growth goal of $100M.

Teddy has made growth look easy, with his highly attuned relationship selling approach, and understanding of superb customer service and the systems that support client retention and employee development.

Listen in while Jeffrey and Teddy discuss the magic of “hitting $3 million”, key systems that maintain client satisfaction as you scale, and the freeing nature of learning someone else can do your job better than you, even if it is that of CEO.

Jeffrey has run events at Teddy’s firm, gotten to know his team, and sees Teddy as one of the most optimistic leaders in our industry, with good reason. You will enjoy this podcast!

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Jason Craven has built a mega-successful company (Southern Botanical) in the heart of Texas. At 12 years old, he started mowing lawns to earn money for a new bicycle. In 1995, he turned this endeavor into a company that includes 280+ team members who share the same devotion to quality that the company was founded on.

Jason is unique in his inspiring vision for the green industry, his dedication to the long game, his passion for constant improvement, and for the level of service he demands and trains his team to achieve.

Jeffrey and Jason discuss how ambition and drive can build a company but also how they can get in the way of its continued success. Jason shares many inside secrets and tactics they have implemented on his way to building a Destination Company®.

Learn how Southern Botanical has done extremely well during the pandemic based on their culture and focus to employees and clients.

Listen in below.

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