Episode #164 – Two Brothers Grow Residential Firm To $30M and 6 Branches with Kevin McHale

Jeffrey Scott and podcast guest

Kevin McHale is the President and co-owner of McHale Landscape Design, MD.

He started the business with his brother 40 years ago. Now, it is a $30M residential business with 300 employees spread over 6 locations.

McHale’s business is  unique for three reasons:

  • A strong branch network all focused on residential work
  • Ample in-house crews in carpentry and hardscape including home building
  • A very employee-centric culture with well-represented female leadership and high employee retention

Jeffrey Scott and Kevin discuss how McHale built his success and how others can compete against firms like his. Plus, tune in to hear the innovative moves Kevin has made with his company to be proactive as the industry evolves.


The Fourth Quarter Sprint: Seventeen Strategies to Drive Profit by Year-End

Female athletes running towards finish line on track field

Your performance in the final quarter of 2020 will have an oversized impact on how much net profit your company earns this year. Weekly Throughput: The main driver of net profit in the final quarter is measured by your company’s Weekly Throughput i.e. the amount of billable production work your company can produce (“put through”) each …

Stop Working Below Your Pay Grade

Hand Of Man Reaching For Red Ladder Leading To A Blue Sky. Development motivation Career Growth Concept

As a successful landscape business entrepreneur, you need to stop working below your pay grade. In order to grow, focus on the $200/hr and the $2,000/hr work, and start delegating the $20/hr and $50/hr work.  There are four levels of work you need to familiarize yourself with. The first two levels are where business owners …

Episode #163 Vision Is An Action Verb; Pillar 1 from “Become A Destination Company®”


This is the first pillar from Jeffrey Scott’s book, Become a Destination Company®. A Roadmap to Attract, Motivate and Retain Great Employees.

Nurture Your Company By Making Vision an Action Verb. 

In this episode, Jeffrey explains why attracting, motivating, focusing, and retaining great employees starts and ends with a concrete and compelling vision. 

If you do not flesh out your vision, and if you do not keep your vision front and center with your staff, it will wither and die along with your company’s energy and focus. You will learn strategies and specific tools for outlining, developing, and communicating a vibrant company vision.

Read by the author, Jeffrey Scott. 


Increase Your Net Profits While Traveling More and Working Less

Sean standing in front of RV

Sean Baxter takes a week off each month in his new RV, and has successfully increased his net profits to 25% while working less, and spending more time with his family.   I have known Sean Baxter (owner of Lawn & Landscape Solutions, Kansas City, MO) for twelve years now; he became a peer group client …

A Unique Strategy For Building Employee Morale: Using Camaraderie, Caring & Food

Front View of Homestead Landscaping

How do you build employee morale, and turn it into a competitive advantage, where your employees fight for your company and brag about working for you? Sometimes it’s the pay, and sometimes it’s the perks you offer. But sometimes it’s the love you show. The following story is going to inspire you to do more. …

Episode #162 – Growing to $100M “Three Million at a Time” with Teddy Russell

jeffrey and Teddy

Teddy Russell, owner, and CEO of Russell Landscape Group, based in Atlanta, runs a $40M company with 8 locations and 465 employees.

He is the second-generation owner of a fabulous, southeastern enterprise growing with the growth goal of $100M.

Teddy has made growth look easy, with his highly attuned relationship selling approach, and understanding of superb customer service and the systems that support client retention and employee development.

Listen in while Jeffrey and Teddy discuss the magic of “hitting $3 million”, key systems that maintain client satisfaction as you scale, and the freeing nature of learning someone else can do your job better than you, even if it is that of CEO.

Jeffrey has run events at Teddy’s firm, gotten to know his team, and sees Teddy as one of the most optimistic leaders in our industry, with good reason. You will enjoy this podcast!


Casting A Compelling Vision Is The Key To Growth


Have you shared a vision that is so compelling that your team jumps out of bed every morning and runs into work? Do you even know what a compelling vision looks like? Last week, I was Zooming with a coaching client, Almora Hudson, the owner of a second-generation landscape firm in Northern California. They have grown far beyond the …

Don’t Wait Until The End Of Life To Define Your Legacy

passing on legacy

We think about legacy as we get older, but that is often too late. When you get to an age where it’s time to transition your business, you will need to have already thought through many things, including your professional legacy. This was brought home this past week with the passing of a Supreme Court Justice, …

Episode #161 Building a Driven, Caring $30M+ Company with Jason Craven


Jason Craven has built a mega-successful company (Southern Botanical) in the heart of Texas. At 12 years old, he started mowing lawns to earn money for a new bicycle. In 1995, he turned this endeavor into a company that includes 280+ team members who share the same devotion to quality that the company was founded on.

Jason is unique in his inspiring vision for the green industry, his dedication to the long game, his passion for constant improvement, and for the level of service he demands and trains his team to achieve.

Jeffrey and Jason discuss how ambition and drive can build a company but also how they can get in the way of its continued success. Jason shares many inside secrets and tactics they have implemented on his way to building a Destination Company®.

Learn how Southern Botanical has done extremely well during the pandemic based on their culture and focus to employees and clients.

Listen in below.