Is Your Landscape Company Financially Accountable?

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Financial accountability doesn’t need to be a bad word. The definition of accountability means to calculate or give an accounting of. With good people on board, you merely need a process for  taking an account of the situation, then making decisions based on that. In the past week I have worked with three different landscape …

Episode #154 – The Magic of Zingerman’s and the Art of Diversification

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Paul Saginaw is the co-founder of Zingerman’s, a highly diversified food enterprise known for its innovative high-end service and out-of-the-box management practices.

Paul and Jeffrey discuss what makes Zingerman’s truly unique, and how other business owners (in the green industry) can copy and learn from the Zingerman’s model. Paul shares his current struggles and how he is pivoting. He tells all and doesn’t hold back!

Zingerman’s started as 1300 square feet of combined restaurant and specialty food retail space, run solely by Paul, his partner Ari and two employees. The Zingerman’s Community of Businesses now has 23 partners, employs over 750 people and generates over $60 million in annual sales from ten separate businesses: Zingerman’s Delicatessen (including Zingerman’s Catering), Zingerman’s Mail Order, Zingerman’s Bakehouse, Zingerman’s Training Inc., Zingerman’s Coffee Company, Zingerman’s Roadhouse, Zingerman’s Creamery, Zingerman’s Candy Manufactory, Zingerman’s Corn Man Farms, and Miss Kim.

Paul believes that he has been successful in spite of the fact that he has limited natural talent and abilities.  He believes that the only real limitations are a lack of vision.

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You Have Two Options To Grow Your Landscape Business This Year

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Has it felt like a roller coaster to you these past two months?  Every day there is a myriad of updates on what you can and can’t do.  It’s all critical information, but the real purpose of your business goes far beyond this crazy back and forth. Your company’s main purpose is to fill market needs and make your clients’ lives …

Episode #153 – Staying Small While Scaling to $200M+ with Phil Key

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Phil Key, President and Partner of Ruppert Landscape, and board member of the National Association of Landscape Professionals, has a unique impact on our industry.

Phil started working part-time at Ruppert Landscape when he was 15, and full time for over 22 years with 30+ years industry experience. He and Jeffrey Scott discuss what makes Ruppert so successful, how the new normal is impacting Ruppert Landscape, and what strategies they have put in place to continue their growth curve.

Phil also shares his biggest professional regret and his biggest business challenge.

Ruppert Landscape is a giant in the industry, doubling from $110M to $210M over the last five years.

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Become Your Employees Favorite Radio Station

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Over the past two months, I have been coaching leaders on how to inoculate themselves from the predictable bad news. Your employees need the same. If you have watched my videos you have heard me talk about becoming a radio station  for your employees. They hear so much bad and confusing news…they need a constant source …

Why Thinking Local Is Critical To Your Recovery

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After much research and deep discussion with contractors everywhere I have developed a more nuanced economic projection for you. Two key factors will drive the economy. The first is based on how this virus plays out. To gain a better understanding of the pandemic, I researched the “source” information that all experts are looking to …

Episode #152 – Growing Commercial Maintenance with Bob Grover

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As a true industry leader, Bob Grover, CEO of Pacific Landscape Management has built a business that is one of the fastest growing  privately owned companies in Portland, OR.

Jeffrey Scott and Bob Grover discuss how his company is responding to Covid-19, his predictions for the next 24 months, and what his long term strategies are for growth and innovation in the green industry. Bob shares a few business secrets that will intrigue the listeners. He is a passionate outdoorsman and sustainability remains one of his key goals.

Since starting PLM back in 2001, this is not the first crisis that Bob and his team are dealing with. They strived and succeeded in becoming a debt free company since the last economic downturn in order to be ready for any economy.

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10 Ways to Strengthen Your Marketing Message and Mix

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How well your company rebounds this year depends on the strength of your company’s marketing and sales culture. This is not the time to rely solely on referrals: When the economy drops, so do your leads. Strong marketing and sales-oriented companies don’t have this problem, even now. They have marketing engines and strong sales systems …

Episode #151 – Conversation With Frank Mariani, Owner of Mariani Landscape

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Frank Mariani is the owner of the largest residential landscape firm in the country. It all started back in 1954 when Frank’s dad Vito Mariani came to the US from Italy.

As an industry leader, Frank’s passion is professionalizing the industry and mentoring the next generation.

Jeffrey Scott and Frank Mariani discuss how Mariani Landscape is responding to the COVID-19 crisis, what his new normal looks like and lots of other gems. You will enjoy and feel inspired by their ideas.

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The 4 Rules Of Diversification

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During this pandemic I am seeing a patchwork of economic responses across the country. Some companies are booming, like the clients I spoke with in Utah, Connecticut and Pennsylvania. Business is up! And other companies are currently on hold, e.g. in the San Francisco area and in Michigan. If you have ever thought about diversifying …