A Unique Strategy For Building Employee Morale: Using Camaraderie, Caring & Food

Front View of Homestead Landscaping

How do you build employee morale, and turn it into a competitive advantage, where your employees fight for your company and brag about working for you? Sometimes it’s the pay, and sometimes it’s the perks you offer. But sometimes it’s the love you show. The following story is going to inspire you to do more. …

Episode #162 – Growing to $100M “Three Million at a Time” with Teddy Russell

jeffrey and Teddy

Teddy Russell, owner, and CEO of Russell Landscape Group, based in Atlanta, runs a $40M company with 8 locations and 465 employees.

He is the second-generation owner of a fabulous, southeastern enterprise growing with the growth goal of $100M.

Teddy has made growth look easy, with his highly attuned relationship selling approach, and understanding of superb customer service and the systems that support client retention and employee development.

Listen in while Jeffrey and Teddy discuss the magic of “hitting $3 million”, key systems that maintain client satisfaction as you scale, and the freeing nature of learning someone else can do your job better than you, even if it is that of CEO.

Jeffrey has run events at Teddy’s firm, gotten to know his team, and sees Teddy as one of the most optimistic leaders in our industry, with good reason. You will enjoy this podcast!


Casting A Compelling Vision Is The Key To Growth


Have you shared a vision that is so compelling that your team jumps out of bed every morning and runs into work? Do you even know what a compelling vision looks like? Last week, I was Zooming with a coaching client, Almora Hudson, the owner of a second-generation landscape firm in Northern California. They have grown far beyond the …

Don’t Wait Until The End Of Life To Define Your Legacy

passing on legacy

We think about legacy as we get older, but that is often too late. When you get to an age where it’s time to transition your business, you will need to have already thought through many things, including your professional legacy. This was brought home this past week with the passing of a Supreme Court Justice, …

Episode #161 Building a Driven, Caring $30M+ Company with Jason Craven


Jason Craven has built a mega-successful company (Southern Botanical) in the heart of Texas. At 12 years old, he started mowing lawns to earn money for a new bicycle. In 1995, he turned this endeavor into a company that includes 280+ team members who share the same devotion to quality that the company was founded on.

Jason is unique in his inspiring vision for the green industry, his dedication to the long game, his passion for constant improvement, and for the level of service he demands and trains his team to achieve.

Jeffrey and Jason discuss how ambition and drive can build a company but also how they can get in the way of its continued success. Jason shares many inside secrets and tactics they have implemented on his way to building a Destination Company®.

Learn how Southern Botanical has done extremely well during the pandemic based on their culture and focus to employees and clients.

Listen in below.


What Can You Learn From Rubbing Shoulders With Highly Motivated Peers?


Last week, one of my long term peer groups met with me via Zoom and shared some extremely useful tips (below). Some of them had doubts that a Zoom meeting could be productive and inspiring, but by the end of it, everyone was jazzed. My friend Jason Craven, CEO of the $30M business Southern Botanical, was a guest speaker …

What Goals Should You Focus on During the Home Stretch?

Woman crossing Finishing Line

It has been a long, tiresome year, where many people’s goals simply went out the window. Some of you are ready for Xmas break already! We will get there soon enough, but first, let’s recalibrate what needs to get done this fall. Barney Naylor, President of Naylor Landscape Management, shared this with me two weeks …

Eleven Learning Points From Frank, Shawn, and the Summer Growth Summit

Jeffrey Scott, Frank Mariani, Frank Mariani Jr, Shawn Edwards

For those of you who did not make it to our Summer Growth Summit, here is a sampling of the takeaways — eleven points to inspire and guide you: 1. Profitability starts with pricing To earn a 20% net profit, you have to charge out your labor at an ample hourly rate. Frank Mariani shared …

How To Have An Even Bigger Impact In Your Community

hands holding soil and plants

Some landscape, lawn, or irrigation entrepreneurs relish their ability to make a large impact on their local community. If that’s you, I am going to show you two ways you can have an even bigger impact – by turning small ripples into a tidal wave.  Years ago, I met the current President of the National Association of …

The Secret To Reducing Stress And Increasing Joy At Work (And In Life)

Volunteers serving food to people indoors

During this crazy and challenging year, everyone could use more kindness in their life. The ongoing uncertainty of COVID seems to be hammering away at people’s feelings of well-being. Even the healthiest people I know are feeling the pressure of the constant changes. What can we do to compensate and stay refreshed and elevated? I …