Develop “Sticky” Services, the Mariani way
Last week I shared two things that Mariani does uniquely well.
Here is the third thing they do uniquely well: Selling “premium specialty services” which helps to keep their clients “sticking” around.
Below are 3 examples, plus I explain “what it means for you.”
It’s a brilliant strategy, and one that you can copy.
(Note: Today’s the last day to get the super early bird discount for the Summer Growth Summit.)
Mariani’s Premium Specialty Services.
It’s not enough to do a great job serving your clients with commoditized landscape services.
It helps to find opportunities for additional services that go above and beyond your competition.
Mariani does this well.
What Does Mariani Do Uniquely Well? (Part 1)
For anyone who watches the show, Shark Tank, you have learned how the Sharks love companies with a unique, hard-to-copy product. It’s even more important for the Sharks that this uniqueness is translated into strong sales and profits.In prep for my Summer Growth Summit, I asked the marketing director at Mariani Landscape, Andrew Gross: What does Mariani do uniquely well? He shared with me 3 eye-opening answers.Over the next two weeks I am going to share those responses with you, in two parts. Here is Part 1.Note, I have included my own assessment on “What it means to you.”
Build a Better Sales Team with These 7 Tips
In order to succeed in this economy, someone needs to be in charge of building your sales team: Hiring, Motivating, Steering and Managing. You need a Professional Sales Manager to do all this. The funny thing about Sales Management: You can’t study it at school, there are not many books about it, and a great many sales managers are really salespeople pretending they enjoy managing. For those of you who are dedicated to this mysterious trade, here are few practical updated tips from my Sales Symposium, that I held last year: 7 Tips To Improve Your Sales Team’s Performance:
A Life-Changing Snow Mobiling Accident with Mark Smith
Mark Smith is the owner of Smith Lawnscapes, a 5.4M business in St. Johns, Michigan. Mark truly loves to snowmobile, but a snowmobiling accident changed Mark’s life, and his approach to how he managed his business. Mark and Jeffrey discuss his journey of growth and...
100 Days to Sell
There is an expression in our industry, The 100 Days of Hell. While it is humorous, it sets the wrong tone.I like the following upbeat expression better: 100 Days To Sell. Spring is here and many of you across the country have already been selling into this year’s goals. But you can always get better. Answering the phone and returning calls promptly puts you ahead of 90% of your would-be competitors. The following ten tips above will help you get ahead of everyone else. 10 Sales Knowledge Bombs to help you up your sales game.
A Proven Approach to Finding Gold in Your Divisional Numbers
Here is a proven approach to finding golden opportunities in your divisional numbers. But first, the back story:I just spent the day in Macon, Georgia, with one of our Leaders Edge peer groups, reviewing everyones 2022 benchmark numbers.(Thank you, Tommy Thornton, Southern Eco-Scapes, Gray, GA for hosting!) Benchmarking is one of the highlights of our peer group meetings! Everyone huddles around studying their numbers and their peers, looking for blind spots, golden nuggets and affirmations. Its always eye opening, humbling and exciting to watch the aha’s unfold.
Seven Steps To Growth, the Mariani Way.
Do you know how Mariani got to the size they are today?
I am not talking about their acquisitions; I mean before that.
How did they achieve their long standing organic growth?
Seven Steps to Organic Growth
As I prepare for our upcoming Summer Growth Summit at Mariani Landscape this August, I have been contemplating the question of their growth.
Of course, you will get the chance to ask him yourself when you come to our Summit, but I have known Frank for years and here is what I have witnessed.
Landcare’s Business Philosophy with Mike Bogan, Part 2
Mike Bogan returns for a follow up podcast to dive deeper into the nuts and bolts of Landcare. Mike shares with Jeffrey the business philosophy of People First that drives their growth. Jeffrey and Mike discuss Landcare's core values, purpose and systems, high...
It’s Time To Start Negotiating – You Better Be Prepared
Last week we bought a new Honda SUV, and the dealership was willing to negotiate. Does this mean that price negotiating is coming back in style? It seems the answer is YES from what I am seeing. Here is how to be prepared.
7 Years of Growth, a Client’s Personal Story
Last week I traveled to Ontario for a snowmobiling & skiing weekend with my clients Mark and Ken Hutten, owners of Hutten & Co.We were joined by spouses and Corine my business partner. (fun photos below). The entire trip was Mark and Ken’s treat. I Bet He Would Make More Money A few years back we made a bet with them “If you re-invest in coaching with us, we bet you will do even better financially within 12 months. If you don’t, we will take you and your spouses on a resort snowmobiling trip. But if you do better, you will treat us.” We won that bet. 😉 This Trip Had Many Firsts…