Culture is shaped by the trade-offs you make in what you communicate with your team.
As a leader, you only have so much time in the day to create a winning atmosphere.
The topics you consistently discuss leave a lasting imprint on your organization. Equally important, the topics you don’t discuss also shape your culture—sometimes positively, sometimes negatively.
Here are four “dead ends” to avoid when building your culture – with a case study at the end from a company building a winning culture.








