How do you know if you are giving your clients a five-star experience? You can check your google reviews, but that gives very limited info.Here are two stories to illustrate the need for clarifying your customer service vision in today’s uncertain economy. I was recently helping a friend of mine (an entrepreneur in another industry) with his 3-year growth plans. Over the past few years his business has scaled nicely, and he was enjoying the sweet spot that he called ELF (Easy, lucrative and fun). He wanted to keep growing, but it was not clear what direction he should take his business. Should he change direction, or do more of the same?