Stop Chasing Competitors and Start Building a Category of One — Jeff Korhan’s Blueprint for Landscape Companies

Stop Chasing Competitors and Start Building a Category of One — Jeff Korhan’s Blueprint for Landscape Companies

Jeff Korhan, founder of Treemendous Landscape Company® (suburban Chicago) and now marketing strategist at TrueNature.com, brings over 20 years of hard-won experience running a residential design-build landscape company — and another decade helping green industry...

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Building a High-End Client Experience

Building a High-End Client Experience

I recently joined Kyle Hunt on his “Remodelers On The Rise” podcast for a conversation that got me thinking—the link is below.

He focuses on high-end remodelers.

At first glance, remodelers and landscapers look like two different industries.

One works inside the home. The other works outside.

One builds indoor kitchens, additions, and living spaces. The other builds outdoor gardens and environments.

But at the high end, they are playing almost the exact same game.

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How AI Is Cutting Landscape Estimating Time by 70% — Inside Bobyard with Founder Michael Ding

How AI Is Cutting Landscape Estimating Time by 70% — Inside Bobyard with Founder Michael Ding

If your estimators are buried in takeoffs, passing on bids because there just isn't enough time, or manually counting plants for hours on end — this episode is going to hit close to home. Jeffrey Scott sits down with Michael Ding, founder of Bobyard, a San...

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Become Your Employees’ Favorite Radio Station

Become Your Employees’ Favorite Radio Station

There is no shortage of noise and distraction right now.

Your employees hear it everywhere: economic uncertainty, political tension, rising costs, overseas conflicts, and endless social media opinions.

You cannot control what your team hears outside of work.

But you can become the most trusted voice they hear inside your company.

Inoculate your team from outside distractions.

Your team needs more than a once a month memo. They need consistent, engaging and positive communication, every day, like a radio station.

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Brand Equity: The Overlooked Way to Increase Company Value

Brand Equity: The Overlooked Way to Increase Company Value

There has been a lot of discussion about how to build a valuable business.

You know the usual advice: build strong systems, teams, earnings, and recurring revenue.

Many owners miss a fundamental value-driver hiding in plain sight: brand equity.

It may start with a new logo, website, truck wrap, or color scheme. But it goes deeper.

I know from my family’s business—where I always kept a focus on building brand equity. When it finally sold, our loyal client base, reputation, and market position were a large part of the value.

That is why your brand equity matters. It affects the economics of the business in ways many owners underestimate.

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How Smart Landscape Companies Are Actually Using AI

How Smart Landscape Companies Are Actually Using AI

As a consulting firm helping more than 120 landscape firms, we see AI moving well beyond basic writing and research.

(See below for 9 use cases.)

The most forward-thinking companies use AI not just to save time, but to think, coach, communicate, and execute faster and better.

That is why we are featuring an AI panel at our Summer Growth Summit. In preparing for it, I asked several panelists how they are actually using AI in their businesses.

Their answers…

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10 Reasons to visit Great Lakes Landscape Design

10 Reasons to visit Great Lakes Landscape Design

10 Reasons to Visit Great Lakes Landscape Design

Here are ten standout reasons to meet Ivan Katz and visit his company, Great Lakes Landscape Design, in Oak Park, Michigan, outside of Detroit.

(They are co-hosting our upcoming Summer Growth Summit, Aug 18–20)

For some context: Ivan has been a longtime member of our community. He has spoken at past summits and hosted our Leader’s Edge peer group at his company last year.

This makes him exceptionally well positioned to give attendees an unforgettable educational experience.

To get to know Ivan even better, we recorded a fantastic 30-minute podcast with him last week. He shares raw truths about the challenges he faced growing his business and the lessons he has learned along the way.

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