Inside the Dual Leadership Structure at Great Lakes Landscape Design, with Desiree Bouchard & Ellen Moore

Inside the Dual Leadership Structure at Great Lakes Landscape Design, with Desiree Bouchard & Ellen Moore

In this episode, Jeffrey Scott sits down with Desiree Bouchard, Integrator and General Manager, and Ellen Moore, Director of Continuous Improvement — both from Great Lakes Landscape Design in the Detroit, Michigan area. These two have built one of the most intentional...

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The 3 Profit Traps Your Salespeople Don’t See

The 3 Profit Traps Your Salespeople Don’t See

Your salesperson landed the job. Everyone celebrated.

Fast forward three months… now, you’re staring at a job cost report, and something’s wrong. The crew performed. The client paid. Yet you barely broke even.

The problem began at the sale.

Salespeople are often authorized to make pricing, discount, and negotiation decisions without really understanding the numbers. It’s a lack of education and sales training.

Let’s look at the common profit traps.

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Virtual Assistants for Trades Companies: Supercharging your Sales, Operations, Admin and Customer Service, with Kelli Anh Shaw of HYRE

Virtual Assistants for Trades Companies: Supercharging your Sales, Operations, Admin and Customer Service, with Kelli Anh Shaw of HYRE

In this episode, Jeffrey Scott sits down with Kelli Anh Shaw, COO of HYRE (HYREup.com), a boutique offshore staffing and virtual assistant management firm based out of Overland Park, Kansas. Just two years old as of January 2026, HYRE has already placed around 80...

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Do You Have a Marketing Problem — Or a Sales Problem?

Do You Have a Marketing Problem — Or a Sales Problem?

Before you spend more money on marketing, answer this question: if your phone rang twice as much starting tomorrow, would your sales team be ready?

Many owners we talk to jump straight to “we need more leads.” It’s the default of any entrepreneur. But in our experience, it’s only correct a third to half the time.

Misdiagnosing the “sales or marketing” question can be expensive.

The larger problem is often one step downstream — how your leads are nurtured and handled once they arrive.

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