If you've ever fumbled through a presentation, relied too heavily on data slides, or watched your team's eyes glaze over mid-meeting — this episode is your fix. Jeffrey Scott breaks down why storytelling is the most underrated leadership skill in the landscape...
There has been a lot of discussion about how to build a valuable business.
You know the usual advice: build strong systems, teams, earnings, and recurring revenue.
Many owners miss a fundamental value-driver hiding in plain sight: brand equity.
It may start with a new logo, website, truck wrap, or color scheme. But it goes deeper.
I know from my family’s business—where I always kept a focus on building brand equity. When it finally sold, our loyal client base, reputation, and market position were a large part of the value.
That is why your brand equity matters. It affects the economics of the business in ways many owners underestimate.
Troy Clogg, Founder of Troy K. Clogg Landscape Associates, based in Farmington Hills, Michigan, sits down with Jeffrey Scott to share the unfiltered story behind building a $20 million landscape and snow business from the ground up. Troy started the way most of us do...
In this episode, Jeffrey Scott sits down with Ivan Katz, founder of Great Lakes Landscape Design just outside Detroit, Michigan. Ivan’s been in the game for 37 years, but he’s moving like he’s just getting started. They dive into four surprise questions—from what he...
In this episode, Jeffrey Scott sits down with Desiree Bouchard, Integrator and General Manager, and Ellen Moore, Director of Continuous Improvement — both from Great Lakes Landscape Design in the Detroit, Michigan area. These two have built one of the most intentional...
In this episode, host Jeffrey Scott sits down with Doug Taylor, CEO of Frontiers Design Build in Guelph, Ontario, Canada. Doug shares the fascinating 18-year journey of evolving his business from a landscape design-build firm into a high-performance construction...
In this episode, Jeffrey Scott sits down with Christian Ruf, founder of Uncommon Elite and former Night Stalker helicopter pilot with the elite 160th SOAR, to break down one of the most impressive first years in recruiting you'll hear about — 78 placements in 12...
Registration is now open for our 9th annual Summer Growth Summit at two leading Detroit-based companies, owned by Troy Clogg and Ivan Katz.
The “super” early bird registration discount ends May 8th.
This year’s theme is Building A Powerful Growth Engine.
Your salesperson landed the job. Everyone celebrated.
Fast forward three months… now, you’re staring at a job cost report, and something’s wrong. The crew performed. The client paid. Yet you barely broke even.
The problem began at the sale.
Salespeople are often authorized to make pricing, discount, and negotiation decisions without really understanding the numbers. It’s a lack of education and sales training.
Let’s look at the common profit traps.
In this episode, Jeffrey Scott sits down with Kelli Anh Shaw, COO of HYRE (HYREup.com), a boutique offshore staffing and virtual assistant management firm based out of Overland Park, Kansas. Just two years old as of January 2026, HYRE has already placed around 80...
