Gamification Done Right: A Playbook for Growth

Gamification Done Right: A Playbook for Growth

A few weeks back, I wrote about “teaching the game of business”, and this week I am following up with a more in-depth look at gamification.

This past summer at our Summer Growth Summit, we had Jono Fries (VP Operations at Schill Grounds Management) give a talk on gamification, and he plans to go even more in depth during our Financial Masterclass.

This newsletter is inspired by what Jono will be presenting.

Gamification isn’t just about dangling carrots.

It’s about building culture. It’s about creating structure, clarity, and turning everyday work into a challenge people want to win.

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Teaching the Game of Business To Your People

Teaching the Game of Business To Your People

If you asked your crews how much profit your company makes, what would they say?

Our research shows they’d guess a lot more than you actually do.

Most leaders are surprised when they hear their troops give the common answer of 50% net profit. That’s clever in a way — because it’s close to your gross margin — but it reveals a major disconnect.

Your team understands the cost of materials and labor in the field. But they don’t see the other costs that eat away at profits.

You and I know the truth: landscaping runs on high volatility and thin margins. Until your people understand that, you’ll never get them fully protecting the bottom line.

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