Brodie Brunner is the Executive Vice President (and co-owner) of Weathermatic. They are the “World's leader in smart water technology." Weathermatic was founded in 1945 and is located in Dallas, TX. They have 150 employees and revenues slightly under $50M. Jeffrey and...
How do you know if you are giving your clients a five-star experience? You can check your google reviews, but that gives very limited info.Here are two stories to illustrate the need for clarifying your customer service vision in today’s uncertain economy. I was recently helping a friend of mine (an entrepreneur in another industry) with his 3-year growth plans. Over the past few years his business has scaled nicely, and he was enjoying the sweet spot that he called ELF (Easy, lucrative and fun). He wanted to keep growing, but it was not clear what direction he should take his business. Should he change direction, or do more of the same?
I am proud to present my latest interview with two movers and shakers in the landscape world: Loriena Harrington and Shanna Scordo.This interview is valuable whether you are a woman or a man! Women will gather ideas, motivation and empowerment. Men will broaden their perspective, and increase their chances of attracting and retaining women in their company.
Kevin & Tim join Jeffrey to discuss how they are growing their companies by selling pools and/or being part of the pool sale. Kevin Werbrich is owner of Werbrich’s Landscaping in Cincinnati, OH. Tim O’Connor is head of Design/Build at LCI Landscapes in Columbus,...
I am proud to present my latest interview with two movers and shakers in the landscape world: Loriena Harrington and Shanna Scordo.This interview is valuable whether you are a woman or a man! Women will gather ideas, motivation and empowerment. Men will broaden their perspective, and increase their chances of attracting and retaining women in their company.
Jeffrey talks with Loriena Harrington (Beautiful Blooms Landscapes, WI) and Shanna Scordo (Earthcraft Landscaping, PA), about the future of women in the landscape industry. We cover 3 topics. Turning points in Loriena's and Shanna’s careers, sharing negative and...
Did you know that you can use “throughput” to guide your sales team on which sales to go after, and even how to price them?Here is a brief case study, with a resource (podcast) at the bottom for you to learn more. Using Throughput To Your AdvantageI met this spring with a green roof company. (They had been to many of my events and finally pulled the trigger to meet with me.) The two owners brought their team to NOLA where we performed a two-day strategic review of their entire business, top to bottom. When we got to the financial analysis, we uncovered something interesting.
Chris DiStefano is the CEO of DiStefano Landscaping in Burlington, VT. Founded in 2004, his 65% design/bid-build company has grown to 7M with 55-60 employees. Chris and I explore his company’s steady growth process, starting with his dad and mom impacting his love of...
Landscape professionals are always asking me “What is the best incentive?”
While that answer depends on the company situation, the best overall incentive is to empower your employees with “trust” in the form of more information.
One of the best ways to do that is with Open Book Management.
In March, I wrote that the common industry expression “100 days of hell” should be changed to “100 days to sell.”
It’s more upbeat and helps your team stay optimistic in tough times.
Here are two quick tips to keep you sane and selling in the 100 days of sales.
