Lisa Fiore is Founder & CEO of LandscapeHub, a B2B online marketplace she created and launched in July 2017.
A fourth-generation nursery professional, Ms. Fiore realized there was an opportunity to digitize the entire procurement process for the green industry.
Ms. Fiore was previously President of Fiore Landscape and Nursery Supply (FLNS), a century-old nursery company. During her sixteen-year tenure, she was responsible for identifying new business opportunities and in leading the company forward during the recession. FNLS significantly grew in revenue and expanded to multiple locations under her leadership.
Jeffrey and Lisa explore the history of the grower supply chain and where it is headed for the B2B consumer, and how she is leading the charge.