Keith Freeman, co-founder, and CEO of Green Group Companies in Raleigh, NC, joins in on Jeffrey’s podcast. In this episode, we discuss his unique business model of buying lawn care companies but leaving the original brand intact. 

Keith and his partner have developed a “loose-tight” approach to binding these firms together with technology, marketing/sales, and a human resource strategy. All while allowing them to retain their original brand, employees, and community relationship.

Jeffrey and Keith discuss many cutting-edge facets driving the green industry that you can apply to any lawn or landscape firm. 

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