Free Webinar: Strategic Planning for Transformational Success – February 7th, 1pm EST

Jan 30, 2017 | Webinar

Jeffrey Scott and American Hort are partnering to put on a free webinar to help green industry companies learn how to develop a strategic plan that will lead to transformational success.

Most companies spend their time reacting to opportunities, problems and fires––mostly on fires––and they end up over-working, mis-spending their resources, and wildly under performing.

The typical privately held company only reaches 50% of its true potential, and often much less!

To reach your full potential and achieve your best year ever, a company needs to create a focused roadmap and learn how to take massively focused action! For this reason, American Hort and Jeffrey Scott are putting on this free webinar to show green-industry entrepreneurs how to build and successfully implement a strategic plan—and enjoy profound success this coming year.

Registration Link:

The webinar will show you HOW TO….

1. Gain your team’s buy-in
2. Create an effective, compelling and super focused plan.
3. Keep the entire company successfully implementing the plan through out the year.

You will also learn WHY….

1. Most strategies fail, and how to avoid the flat tires, potholes and dead ends.
2. You need to develop an organic strategy.
3. The action plan is the critical link to success (and yet most companies mess it up!)


Jeffrey Scott, MBA, author, coach and Hall-of-Fame Consultant, is the expert in growth and profit maximization in the green industry. He grew his landscape company into a successful $15 million multi-discipline enterprise, and he’s now devoted to helping others achieve profound success. He has consulted with over 200 green-industry companies and facilitates the largest landscape peer group network of business owners in our industry: The Leader’s Edge. His members achieved a 27% profit increase in their first year. To learn more visit


Our Vision is to be the leading and unifying organization for the horticulture industry in order to cultivate successful businesses, and for our industry to enhance lives through the benefits of plants. Our Mission is to unite, promote, and advance our industry through advocacy, collaboration, connectivity, education, market development, and research.