Justin Queen is owner and founder of Sales Engine, a marketing firm for the home services markets. He has 10 employees and is located in Wilmington, NC
Jeffrey and Justin discuss how the old marketing model is broken, and how it needs to be addressed with a “results first” approach.
Justin explains how he scientifically develops his clients marketing budget, and how he helps landscape contractors to maximize their sales from an overarching arc of “inquiry to invoice.”
Jusin explains that the biggest marketing oppportunity is actually taking advantage of lost sales opportunities and he explains how he goes about this.
Jeffrey and Justin are both old marketing hands, and have a lot of fun disecting the industry and discussing predictions for the future.