What, Are you Crazy?
Issue Number 076
February 13, 2018

What, Are you Crazy?

Are your employees calling you crazy? If not, then something is wrong.

As a bold leader in today's market, you always want to be pushing the envelope on developing some new part of your business; be it a new software, a new price point, a new efficiency goal, a new standard of customer servicer, a new market, etc.

You get the point.

Granted, some companies take a year to digest changes from the previous years, but bold leaders don't let their organization or themselves get comfortable. You can't afford to be complacent.

Andy Grove (ex-CEO of Intel) said it best, 20 years ago in his seminal book "Only the Paranoid Survive." He learned that when you are successful, everyone wants a chuck out of your business, until competition heats up so much that you have to change your business model. And if you don't change, the market will eventually shift and force you to change.

He noted that "Success breeds complacency. Complacency breeds failure. Only the paranoid survive."

A Mardi Gras example. I spent a couple days with a crazy group of Irrigation Leaders down in New Orleans. We enjoyed the parades of Mardi Gras and we challenged each other with ideas on how to grow smarter and stronger. One of the members explained how he priced out his services and the lucrative rates he is earning using upfront pricing. He caught everyone's attention with his novel approach to expansion as well. He was crazy like a fox, and everyone was inspired.

As leaders we need to constantly find new ways to inspire our people and ourselves, in order to evolve, learn and grow.

Jeffrey's Breakthrough Idea. If your employees are not saying (or at least thinking) "What, are you crazy?" then you are moving too slow in the development of your business.

Take Action and save $1,000: If you are feeling alone and stuck in a bubble, then take advantage of my February Discount: Save $1,000 (valid till end of February) when you join my Leader's Edge peer group for achievement minded landscape and irrigation business owners. Email me now for information on how to get started.

Copyright Jeffrey Scott 2018, Please ask for permission to reprint.


Developing Division and Profit Center Leaders

Last chance to sign up and watch our free winter webinars. This Thursday is the last of our 3 part series: "Developing Division and Profit Center Leaders." Don't miss these conversations with world class business leaders, including Mike Bogan from LandCare and Jason Craven from Southern Botanical.