The Ultimate
Landscape CEO
Episode 180 – A Leadership Run Business with Krisjan Berzins
Krisjan Berzins is CEO of Kingstowne Lawn & Landscape in Alexandria, VA. He runs an 8M fully residential business serving 3500 active clients. The business was started with another partner whom he bought out, and now is run by his leadership team fully. Jeffrey...
Episode 179 – Recruiting with Social Media with Matt Hiner
Matt Hiner is the “Chief Yardist” at Hiner Outdoor Living in Colorado Springs, CO. He runs a 3M+ residential design build and water feature business that he started 13 years ago. Jeffrey and Matt discuss what makes his business unique, namely his extraordinary success...
Episode 178 – Four Economic Drivers Impacting the Landscape Industry with Economist Dr. Charlie Hall
In this 2nd episode with Dr. Charlie Hall, you will learn more about the economics of landscaping, with both global and national issues impacting the industry. Dr. Hall grew up working on a nursery in Western North Carolina. He is currently is a professor in the...
Episode 177 – Reinventing the Green Goods Supply Chain with Lisa Fiore
Lisa Fiore is Founder & CEO of LandscapeHub, a B2B online marketplace she created and launched in July 2017. A fourth-generation nursery professional, Ms. Fiore realized there was an opportunity to digitize the entire procurement process for the green industry. ...
Episode #176 – From Military to President of Arbor Masters with Heather Dirksen
Heather Dirksen is President of the $35M Arbor Masters, with 9 branches in five states. Heather is driven, with many careers: First in the military, then as a civilian air traffic controller, then at the age of 29 she started a flight school to subsidize the cost of...
Episode #175 – 0-80M in 18 Years with Mike Haynes
Mike Haynes founded The Loving Companies and has a unique niche in growing sod and landscaping for builder homes. He has 9 branches in the south east. Mike’s simple and humble start as a middle schooler with a dream and a push-mower in the early 2000’s has led to what...
Episode # 174 – Transforming a Paternalistic Culture and Gaining Freedom with John Puryear
John Puryear, President of Puryear Farms, a commercial and residential landscape firm with over seventy full time employees servicing the Nashville Metropolitan Area since 1991. Their base is a 100-acre nursery located on the banks of the Cumberland River. Jeffrey and...
Episode #173 – The Triple Threat of Process, Culture and Client Focus with Jeff Rossen
Jeff Rossen is the majority owner of Rossen Landscape, an $8 million firm specializing in high-end residential design, construction and maintenance. It is 100% focused on developing a culture and processes that result in loyal clients in the affluent Great Falls,...
Episode #172 – Building Branches and Culture, Recruiting Science, and Giving Back with Todd Pugh
Strong business values and ethics have enabled Enviroscapes to grow from its first $5.00 per week mowing client into a multi-million dollar landscape company that ranks in the top 2% of all landscape companies nationwide. At fourteen, owner Todd E. Pugh began mowing...
Episode #171 – From One Crew to $31M with Michael Hommel
Mike Hommel (President) of Designs By Sundown. Under his leadership, Designs By Sundown in Denver Colorado has grown from 2 employees in 1985 to reach revenues of $31,000,000. To this day, Michael is still the driving force behind the day to day operations of the...
