The Ultimate
Landscape CEO
Why Your Next Best Hire Might Be a Navy SEAL: Christian Ruf on Recruiting Veterans for the Trades
In this episode, Jeffrey Scott sits down with Christian Ruf, founder of Uncommon Elite and former Night Stalker helicopter pilot with the elite 160th SOAR, to break down one of the most impressive first years in recruiting you'll hear about — 78 placements in 12...
Virtual Assistants for Trades Companies: Supercharging your Sales, Operations, Admin and Customer Service, with Kelli Anh Shaw of HYRE
In this episode, Jeffrey Scott sits down with Kelli Anh Shaw, COO of HYRE (HYREup.com), a boutique offshore staffing and virtual assistant management firm based out of Overland Park, Kansas. Just two years old as of January 2026, HYRE has already placed around 80...
Gold Medal Leadership: 10 Olympic Lessons for Building a High-Performance Landscape Company
In this Olympics-inspired episode, Jeffrey Scott draws powerful parallels between the 2026 Winter Olympics and running a high-performance landscape business, sharing 10 actionable lessons every CEO can apply right now. From Lindsey Vonn's fearless leadership under...
The Discipline of Growth: Using Continuous Improvement to Make Smarter Strategic Decisions with Chase Mullin
In this episode, Jeffrey Scott sits down with Chase Mullin, CEO of Mullin Landscape located in St. Rose, Louisiana, to discuss the strategic decisions and leadership lessons behind scaling a regional landscape company from roughly $5 million to nearly $30 million in...
The Art to Setting Highly Effective Sales Goals and Achieving Massive Buy-In with Jeffrey Scott
In this episode Jeffrey Scott tackles the critical topic of sales goal setting in preparation for an upcoming Sales Symposium. He challenges the traditional top-down approach to goal assignment and advocates for a collaborative method where salespeople participate in...
The Innovative Spirit of Granum (LMN, Greenius and Single Ops) with new CEO Mark Sedgley
In this episode, Jeffrey Scott sits down with Mark Sedley, CEO of Granum, the parent company behind LMN, SingleOps, and Greenius, to explore his entrepreneurial journey and bold vision for the green industry. From knocking on doors as a teenager to leading software...
Setting Simple Personal Goals That Move The Needle with Jeffrey Scott
In this episode, Jeffrey Scott steps away from traditional business strategy to explore a more intentional and sustainable approach to personal goal setting for the new year. Rather than relying on reactive New Year’s resolutions, Jeffrey explains why they often fail...
Fleet Management Software Explained by Dan Simpson of Fleetio
In this episode, Dan Simpson, Manager of Product Marketing at Fleetio, joins Jeffrey Scott to break down why fleet and equipment management is one of the most overlooked — yet most volatile — cost centers in landscaping and contracting businesses. Dan shares insights...
Aligning Budgets with Business Strategy: 10 Key Insights with Jeffrey Scott
In this episode, Jeffrey Scott addresses the critical relationship between budgeting and business strategy for landscape company CEOs planning for 2026. He identifies a fundamental problem: too many companies treat budgeting as a checkbox exercise rather than a...
Taking Big Risks with Wade and Dustin Vugteveen
This is a replay of a previous episode featuring Wade and Dustin Vugteveen, owners of DeHamer Landscaping, a $10M+ landscaping firm based in Grandville, Michigan. They do a mix of snow, maintenance, landscape and irrigation. We discuss their history of startups, first...
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