Build a Winning Sales Team, Drive Revenue to New Heights
It’s difficult to build a super sales team in the landscape industry. Where do you go to learn best practices?

This lack of knowledge results in under-performing sales people, ineffective comp plans, missed sales goals, and sales targets that are simply too low.

The Sales Management Master Class provides you with solutions to all these challenges, and much more,

You will explore the characteristics of an exceptional sales manager and sales team, the processes that will boost your team’s success, and how you can use that new drive to boost your company’s revenue in both residential and commercial markets.

In this day-long interactive program you will be tutored by five exceptional sales management leaders.

Program Benefits

Increase your closing rates by 5 to 25+% and increase sales by $100-500k+ per salesperson

Hire better salespeople, avoid the duds, and guide your team to higher year-end sales.

Run highly effective sales meetings using the best tools to focus and motivate your team

Set, hit and beat your sales budgets, bringing 5-100+% more profits to your bottom line

Have the confidence to manage your team to set new sales records

Give your clients better service so they will buy 50% more add-on’s and enhancements.

Scale your company faster and with a better return on your blood sweat and tears.

Plus so much more!

Who Should enroll

Emerging sales leaders, owners, managers and top sales people

who want an invigorating examination of proven sales leadership and management techniques.

Emerging sales leaders, owners, managers and top sales people

who want an invigorating examination of proven sales leadership and management techniques.

Other topics include

Compensation plans that achieve both high profit and growth.


Hiring and on-boarding techniques for your next super salesperson.


Why “sales” is dead and “buying” is the new norm.


Techniques for closing the sale


Sales “process” that ensure a timely, profitable and clean sale


Using technology to speed up and increase your sales process.


Balancing accountability vs motivation.

Jeffrey has worked with hundreds of landscape companies to build super successful sales teams. Join us and take advantage of this knowledge.

Remember: The buying customer has more control than ever in choosing their lawn and landscape company, learn how to become the obvious choice, close the sale faster, and win repeat business with better service.

Kick off the season right, by uncovering faulty assumptions and hidden booby traps in your sales strategy and comp plans, with tips to turn it around make your sales team shine.

The Master Class Speakers

Jeffrey Scott, MBA

Jeffrey has worked with hundreds of landscape companies across the continent to build their sales efforts and profitably grow their companies. He is the leader in building growth organizations in the landscape industry.

Paul Reder

Owner, CEO and Sales Manager of Reder Landscaping, MI.

Paul manages a 7-person sales team across install, design, irrigation, lawn care and maintenance services. As the landscape industry has evolved with consumers demanding more services, Reder Landscaping has evolved and grown to meet these demands. Founded over 50 years ago by Walt Reder, today, Paul Reder his two brothers run the dominant landscape firm in their side of Michigan.

Collin McMahon

Sales Manager, Landscapes By Terra, OH

Collin manages 7 sales people directly along with designers , sales admin and marketing. On top of that he is also a superstar salesperson at his current firm, where he has worked for the past 11 years. Overall, he’s been working in the green industry for 24 years. Collin holds a degree in Turfgrass Science and Plant Pathology from The Ohio State University.

Ken Erwin

Business Developer and Managing Partner of The Landscape Division at A+ Lawn and Landscape, IA.

Ken is Sales Manager and Division Manager of Landscapes at his highly profitable $10M firm. He both sells and manages, while implementing processes that have allowed his firm to achieve stellar returns. Ken began working at A+ Lawn and Landscape in 2010, becoming a partner in the firm. He is a certified nurseryman and has served several terms on the Board of Directors of the Iowa Nursery & Landscape Association.

Josh Robinson

Director of Sales and Design, Todd’s Services, MI.

Josh is the company’s Sales Manager where he supervises and mentors 10 salespeople and 1 sales coordinator. Josh has spent his entire career with Todd’s Services. He began employment at 13 as a yard hand, washing trucks and changing oil. At age 18, Josh started his career in sales and began designing at age 22. In 2009, Josh began his role as Director of Sales and Design where he has flourished and help propel the growth of Todd’s Services.


Eastern Standard Time

9:00 – Jeffrey Scott Opening – Characteristics and Habits of Top Sales Managers
9:30 – Speaker Paul Reder, Reder Landscaping, MIdland, MI
9:55 – Speaker Collin McMahon, Landscapes by Terra, Columbus, OH
10:20 – Speaker Ken Erwin, A+ Lawn and Landscaping, Des Moines, IA
11:00 – Break
11:15 – Speaker Josh Robinson, Todd’s Services Landscaping, Hamburg, MI
11:40 – Key Learning Points (Jeffrey Scott)
12:00 – Lunch in small breakout groups, discuss morning takeaways with your peers
12:45 – Panel Discussion Q/A with Speakers
1:30 – Hot Seat, Get questions on your commission plans answered
2:15 – Break
2:30 – How to beat your sales goals, by Jeffrey Scott
3:00 – Share your actions in small breakout groups
4:00 – End (but you can stay later to network if you want)

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