Learn the secrets for attracting, recruiting, developing and retaining the best employees—and for guiding good employees to become great.


It’s no secret that labor is your biggest headache, but what if you could turn it into your biggest strength and advantage?

In this exciting workshop, you’ll learn the strategies needed to attract and retain the right people.

Plus, you’ll learn how to develop, inspire and fully engage your employees so that you can build a business that is predictable, scalable, and highly profitable.

To attract the best, you must develop a buzz in the industry as the go-to company for motivated employees.


Why is it so important to be the go-to employer?


This makes it so much easier to recruit a great team, and this allow you to build a self-sustaining company with higher profit margins, and more freedom for you to work "on" your business.

This 1.5 day interactive workshop will show you how to build the company of your dreams, so you can enjoy the life of your dreams.

You will also learn how to work with Gen X, Millennial and Gen Z so that they excel and refer their friends.


Save $$ with early bird discounts. Also save $$ on additional attendees.


Learn the latest and most up-to-date ideas, because we added new content from the last time we ran this workshop,

  Buy Tickets Now

About your host and presenter:

Jeffrey Scott has worked in the industry for 30+ years and has consulted with 100’s of companies across the nation and Canada. He has published 3 books including “Become A Destination Company®.


  • January 15, 8:30 to 4:30pm
    (inc. breakfast, lunch)
  • Evening Networking Reception
    (food, drinks)
  • January 16, 8:30 to 12noon
    (incl. breakfast)

You'll learn how to:

Attract career-minded employees so that you can overcome the frustrations of constant turnover, and gain momentum building your business. You’ll learn the 5 steps to attracting the best (of any generation), so you can shift from mindless recruiting to business and team building.
Onboard new employees, and engage them in career growth. You know that on-boarding is important, and career ladders are helpful, but you may not be sure of the most effective way to do them—especially in the heat of the season, and especially if you lose employees as quick as you hire them. We’ll walk you through the latest ideas and exact process (with our "10 Engagement Secrets”) to onboard effectively and fully engage new hires and current employees (regardless of their "generation").
Build a purpose-based culture that drives excellence, consistency, and growth— Learn how to bring your culture to life, in a unique fashion so that you will stand out from the competition, and so that your company stands out as the “go to employer” in your area.
Implement a systems way-of-life, with better people and production systems, with full employee buy-in, so that more employees follow your systems, more consistently, for greater efficiency and productivity. You will learn my Million Dollar Systems Blueprint, and you will learn which systems to implement first, and how to do it step-by-step in order to create a process-driven company.
Organize your leadership roles for ownership thinking, so that your company will be more self-run, and poised for higher growth, without you having to drive every decision. This will allow you to better steer growth, with less stress and headaches, in a way that will free you up to work “on” the business.
Use “Open Book” management and incentives, to achieve higher engagement and better profits. You will learn the best ways to provide your employees with company financial information—to the degree you are comfortable—which will enable them to make more profitable decisions for your business. This will allow your incentive systems to gain more traction with higher margins.
Use new apps/technologies, to automate and improve your recruiting and employee-engagement and review processes.
BONUS, You will leave this workshop with:
  1. A Destination Company® Workbook and Toolbox, so you can implement all the ideas you learn
  2. Proven Incentive systems ready to implement
  3. A Destination Company® Assessment to use with your team back at work, to get everyone’s buy in and uncover high-priority weaknesses.

Join us for an evening reception the first night and network with your peers


Day 1
Morning sessions––Breakfast included
  • Set up your Road Map to become a Destination Company®.
  • Monetize Your Vision - Make it pragmatically real, make it count.
  • Culture Is Your Profit Center: build a strong culture, and your culture will run your business.
  • Building your bench: Attracting great employees and creating dream teams.

LUNCH included

Afternoon sessions
  • Assess your people systems, where are they strong? weak? Let's fill in the holes.
  • On-boarding and engaging new employees for maximum return on your personnel investments.
  • Shared Leadership: Developing bulletproof systems with full employee buy-in.
  • Networking: Sharing best practices, applying the day's lessons to your business.

Day 2
Morning sessions––Breakfast included
  • Foster ownership thinking with 'Open Book Management': Leading and growing by the numbers.
  • Open Book Management, continued: Win-win Incentive systems.
  • Building a Super Leadership Team: to implement these ideas, to build and run your business.
  • Pulling it altogether: Leave with a custom, actionable implementation plan.

Thank You to Our Premium Sponsor


How many days away from work will this take?
It starts in the morning on day 1 (8:30am) and ends 12 noon day 2, so you can spend two nights max in a hotel.
Is it worth the cost?
We would be shocked If you don't get a minimum 20 x return on your investment. In this economy, any edge you can get with personnel is priceless! You won’t get this level of education anywhere else!! Plus you get a discount for signing up early, and for bringing multiple people.
Who should attend?
It’s for owners and leaders! Sending a team of employees is a great way to bring back a shared memory of the learning points. You can bring a second in command, or you can send your leadership team if you can’t make it yourself. We will cover both ownership-related issues, as well as leadership and business-building ideas.
Is this about HR or about business building?
In the words of my client Barry Schneider, President of Surrounds Landscape in DC: "I thought this was about building up employees until I read the book, then I realized it was about building a great business!"
Is January the right time for this? What if it snows back home?
The best companies, no matter their size, do strategic planning every Winter. You can’t let the weather stop you from building a great company. It’s time to trust your people, so you can work “on” the business when it counts!
Do I have to sit still for 8 hours?
Jeffrey’s events are very interactive, with plenty of breaks, stand up networking, and break-out exercises that will allow you ample time to move around and discuss what you are learning and get to know others in the audience. It will be fun and energizing; time will fly.
What is the quality of networking and learning from peers?
Jeffrey orchestrates his events so you maximize your learning (and internalizing of information) by interacting with other audience members. Jeffrey attracts the best and most ambitious people to his events; some of the best networking anywhere!
Who is Jeffrey Scott? Is he any good?
Jeffrey has been in the business for over 30 years and a member of National Association of Landscape Professionals for over 2 decades. He has successfully consulted with 100’s of landscape firms, and written hundreds of articles and spoken across the US and Canada on topics focused on building landscape firms. When you hear him speak you will be energized and come away with very concrete, actionable ideas to build your business. He has run his own highly successful landscape firm; and turned around many; and helped good companies become great. Google his name, or look at his website for much more info, www.JeffreyScott.biz


"I like this a lot! You have hit on the main ideas perfectly."
J. Landon Reeve,
Chapel Valley, MD
"Jeffrey nailed it!"
Paul Fraynd,
Sun Valley Landscape,
NE; and NALP Board Member
"Now is the perfect time for Jeffrey's blueprint for building a Destination Company®, His approach is simple and genius."
Shayne Newman,
Yard Apes, CT;
and NALP Board Member
"Jeffrey has identified the barriers to success, and transformed our old fashioned systems into a better way to approach our people issues."
Heidi Heiland,
Heidi's Lifestyle Gardens, MN
"Jeffrey really understands how to take a business from good to great"
Jay Murray,
TLC Landscapes, ON, and President of Greenius

Event Details:

For those that are from out of town and need accommodation, we have contracted a group rate at the Sheraton New Orleans Hotel.

Book your group rate for Jeffrey Scott Group

Louis Armstrong New Orleans International Airport (MSY)
Hotel direction: 15 miles W
Easy Uber or Lyft to hotel
Estimated taxi fare: $36 (one way)


Valet Parking available for all hotel guests.

Overnight Guest Rate: $46 + tax | Daily Parking Rate: $24+tax

Buy Tickets Now