Learn how to unleash your company's full potential by upgrading your role as CEO and helping your right-hand men and women (key leaders) develop their roles as chief operating officer, general manager and division leaders.

Bring your "number twos" and your key leaders to this event, and together you will learn what each needs from the other in order to foster massive business growth.

You will learn how to create more transparency and accountability on your team, and throughout your organization.

Program outline:

The two-day educational experience includes a tremendous line up—Industry Leaders who will share their growth strategies for building their businesses. They will unveil the tools and stories behind their successful high-level partnerships and how they built and operate their companies. You will comes away with best practices, mistakes to avoid, and insights on what your next level of growth looks like.

Owners who attend will learn how to hand off responsibilities, nurture other leaders, and grow into the role of visionary and hyper effective CEO/Leaders.

Key employees who attend (Division Leaders, GMs, COOs, Operational Leaders) will learn where to improve themselves and the skills they need to master. Both sides (owners and employees) will learn how to work together with more mutual trust, efficiency and respect for each other's roles.

You leave with the following:


Workshop Superstar Guest Speakers

Jeffrey Scott, MBA, is the leading authority on growth and profit maximization in the landscape industry, he is the founder of the Destination Company® culture program, which has been adopted by hundreds of landscape firms across the continent, allowing companies to attract and retain the best employees. He specializes in building super leadership teams, and showing owners how to "partner with their employees" in order to build a great company.

Teddy Russell (President) of Russell Landscape Group. Owner of an innovative, commercial landscape business, headquartered in Norcross, GA. Over the past 30 years the firm has grown to $30 million and 350+ employees in seven branches throughout the Southeast. Teddy has made growth look easy, with his highly attuned relationship selling approach, and understanding of superb customer service and the systems that support client retention.

Hugh Cooper (COO) of Russell Landscape Group. As COO he manages operations at Russell and is responsible for ensuring that the customer experience and services provided are the best in the landscape industry, while helping his managers hit their numbers every day and every week. He has run operations for many other major firms, and is one of the gems in our industry.

Mike Hommel, (Founder & President) of Designs By Sundown. Under his leadership, Designs By Sundown near Denver Colorado has grown from 2 employees in 1985 to reach revenues of $25,000,000. To this day, Michael is still the driving force behind the day to day operations of the company; he has built a leadership team from the brightest landscape minds across the country. His leadership team is poised to grow his company to the next level.

William Dutton (GM) of Russell Landscape Group. As GM, his primary focus is two fold in supporting the COO in all operating processes as well as overseeing the company sites, fleet and equipment.

Key Division Leaders from The Russell Group will speak during the facility tour.


What others in the industry are saying:

"A day well spent with peers gaining a wealth of ideas and knowledge"

Brian Link,
Great Oaks Landscaping

"Jeffrey brings ideas that can be put to use right away"

Frank Mariani,
Mariani Landscape

"Never thought about a relationship contract or roles of CEO/COO until I attended this workshop"

Reg Robertson,
Custom Lawn & Landscape, Inc.

"Jeffrey is an inspiring example in life and his influence impacts you both professionally and personally"

Doug Reaves,
R and D Landscape

"Jeffrey's program was dynamic, educational, innovative and engaging from start to finish"

Fred Wacker,
Mariani Landscape

Event Details:

For those that are from out of town and need accommodation, we have contracted a group rate at the Atlanta Marriott Peachtree Corners.

Book your group rate for Jeffrey Scott Group.

Hartsfield-Jackson Atlanta International Airport (ATL)

Hotel direction: 30 miles NE

Easy Uber to hotel, or complimentary shuttle service within (5) miles of hotel, including Doraville MARTA Station - please call (770) 263-8558

Complimentary parking on site.

Breakfast, Lunch and Networking Reception are included in the registration.

Bus transportation to facility tour and back to hotel is included.

Our Sponsors: