Summer Growth Summit

The ultimate growth experience for lawn and landscape business owners and their teams.

Jeffrey Scott

DES MOINES, IA - AUGUST 24 - 26, 2020

The Summer Growth Summit is an interactive conference and landscape facility tour for owners and their teams.

This year’s theme: Optimizing your service mix for increased market share and profitability.

Growing a successful landscape business requires that you develop and expand the right “mix” of services. If you focus on just one service you can put your business at risk and leave opportunities on the table, and yet if you over diversify you can spread your company too thin.

You need to strike the right balance — with the right people, processes and pricing — in order to scale and make a consistently high profit. This can be very challenging, and we have the solution.

Learn how to tackle all these challenges, while increasing market share, and ensuring a 20%+ net profit!

We will show you how to build a wildly successful full service lawn and landscape business.

This year’s facility tour of A+ Lawn and Landscape in Des Moines, IA, will address 6 different services: Maintenance/Mowing, Irrigation, Fertilizer, Landscape Design Build, Snow and a Garden Center.

You will identify which services make you the most money, how to improve your less profitable niches, and how you can run each of these services for more profit and sustainable growth.

You will be inspired by networking with your peers, discussing unique strategies with the best in the industry. There is no other networking event that goes this deep into specific how-to’s.

You will make four immediate improvements in your company.

  1. How to adopt the attitude and mindset required to perform as the leader in your market.
  2. How you can differentiate yourself from the competition by relentlessly building your culture and marketing strategy.
  1. How to consistently operate at 20% Net Profit.
  2. How to invest your time wisely as the owner or as a division leader, so you get the highest productivity possible.




Behind the scenes visit of A+ Lawn and Landscape, Des Moines

You will learn their secret sauce, how they:

  • Grow each service as a standalone high profit division.
  • Know when to start new services, and when to fold them.
  • Increase production "throughput" in order to achieve a more profitable bottom line.
  • Dramatically raise both efficiency and morale through clever systems that are easy to implement.
  • Sell maintenance and services at both high volumes and high margins.
  • Build a leadership team that can run the business without you.
  • And much more…

You, and any member of your team that attends, will come away with new energy and outlook for building a more valuable and salable full-service enterprise. Plus you will learn how the owner of A+ enjoys his life to the fullest.



Program Schedule:

Monday, August 24

Client exclusive pre event followed by private dinner reception with owners of A+ Lawn & Landscape.

Tuesday, August 25

Full day interactive workshop focused on building your mindset, skills and your business, with Jeffrey Scott and Guest Speakers.

Evening Networking Reception for all

Wednesday, August 26

Facility tour of A+ Lawn and Landscape, a 10+M company, where you will meet their stellar leadership team, learn their secret sauce and see their best systems.



Industry Leading Guest Speakers:

Jeffrey Scott

Jeffrey Scott, MBA

Jeffrey Scott, MBA, is the leading authority on growth and profit maximization in the landscape industry. He is the inventor of Green Light Selling (a profit-driven sales approach), and founder of the Destination Company® culture program, both of which have been adopted by hundreds of landscape firms across the continent. He has helped full service companies reach 20% net profit margin, and will show you how to run a more successful enterprise that you can scale, and still enjoy the life you deserve.

Shawn Edwards

Shawn Edwards

Shawn Edwards, President, A+ Lawn and Landscape, is the principle owner of the leading irrigation, lawncare and landscaping company in Des Moines, IA. Since 1988, Shawn and his team have worked with an ongoing dedication to quality of work and customer service. Serving both residential and commercial customers with an extensive range of services makes A+ Lawn and Landscape truly unique.

Other Speakers To Be Announced As We Get Closer.

What others in the industry are saying:

"Jeffrey brings ideas that can be put to use right away."
~ Frank Mariani, Mariani Landscape
"Our entire team was impressed by Jeffrey Scott's event."
~ Teddy Russell, Russell Landscape Group
"Jeffrey has great interaction with the audience and offers knowledgable speakers."
~ Judd Bryarly, Timberline Landscaping
"Jeffrey's program was dynamic, educational, innovative and engaging from start to finish"
~ Fred Wacker, Mariani Landscape
"A day well spent with peers gaining a wealth of ideas and knowledge"
~ Brian Link, Great Oaks Landscaping

Event Details

book your group rate

Des Moines International Airport (DSM)

Hotel direction: 15 miles NE (This hotel does not provide shuttle service.)

Alternate transportation: Majestic Limousine; fee: 80 USD (one way). On request.

Estimated taxi fare: 30 USD (one way)

Easy Uber or Lyft to hotel.

Complimentary parking on site.

2 Breakfasts, 2 Lunches and a Networking Reception are included in the registration.

Sponsored By:

Coastal Source


Single Ticket



SAVE $100

Two Tickets



SAVE $400

Three Tickets



SAVE $700

Four Tickets



SAVE $1000


For five tickets or more, please call (504) 766-6058.

COVID-19 Guarantee: Are you worried about making an event commitment given the current COVID-19 restrictions? Don't worry, we've got you covered. If the government places a restriction on travel at the time of this event, you can have your money back or you can choose to attend a virtual experience of this event instead.