Content and search marketing is changing dramatically. We have outlined how you can keep up.

Right now I am traveling by train from Berlin to Munich, and then to Venice.

It’s early morning in Europe, which gives me ample time to write my newsletter for you this week. It’s a simple message.

Your marketing (on the web) is changing dramatically and quickly.

We have outlined the changes, and what you can do about it, in our podcast from two weeks ago, with Marcus Sheridan.

Marcus wrote the game changing book “They Ask, You Answer” in 2019, where he outlines how he stumbled upon the secrets of content marketing and the big lessons he learned, that we all can use.

This Spring he wrote the updated version, “Endless Customers”.

In our podcast “The Ultimate Landscape CEO”,  we outline what you should do to stay current in your web marketing, and how you can jump ahead of the pack.

Listen to the podcast from my website, or find it on your favorite podcast channel (Apple, Spotify, Etc.).

Your Challenge: Update your web marketing, or get left behind

Marketing is like eating healthy and exercising; those firms that do it consistently well are going to outperform the lazy companies.

But marketing is an ever changing game. And we are in the middle of a large change in how content marketing works.

This change will impact your ability to attract and close new customers.

Listen to the podcast and let me know what you think, and what change you plan to make because of it!

Regards, Jeffrey Scott

P.S. Speaking of experts, this month you can still get early-bird tickets to our Summer Growth Summit, where we visit Schill Grounds Management.

We have the speaker outline set, and we are undertaking final preparations to make this event our best ever. Join us and upgrade your approach to leadership, vision, sales, people motivation and growth!