To scale your landscape business, you must ultimately grow an effective sales team. And to do that, you must become quite good at Sales Management. Ironically, Sales Management is one of those roles they don’t teach at school or university – almost nowhere, really. So you have to grab the learning where you can. Let me help you – with the following seven observations. Seven Sales Management Techniques.
I first heard the phrase “No Margin, No Mission” used in a non-profit health care environment.
It’s reminder to non-profit directors that it is important to be fiscally responsible.
This same message could be embraced by our industry as well.
A healthy margin starts with your sales team.
Increasing your closing ratio is a sign of more and better salesmanship. It is also a sign of better qualifying which leads to higher margins as well!Imagine if each of your salespeople could produce more sales than before, and do so at a higher margin? It’s possible. But you have to overcome some challenges:
Periodically I write a newsletter about a great book. Arnold Schwarzenegger’s newest book, “Be Useful” is excellent. Arnold tells of his American Dream and how he went after it with intention and gusto. This book is fitting my 2024 theme of Accountability, because Arnold is the king of accountability. (read with an Austrian accent)
It’s going to be a great year—I can feel it. But only for the companies that have mastered the skills of Accountability. There are five key types of accountability that your organization must master to be on tops of it’s game.I spoke about these at my client-exclusive event, The Executive Retreat, that we held in January in New Orleans. To keep this brief, here are 3 critical accountabilities I touched on (I’ll address the others in a future newsletter)
What a roller coaster year! Many of you achieved ground-breaking results, and yet you are tired and glad it’s over. I get it. But what did we learn? Upon reviewing my notes from last year, here are my top 7 lessons that greatly impacted our industry.
Wishing you a prosperous and Happy New Year in 2024! Setting New Goals for 2024I am so excited by what the new year brings, and what we can accomplish together. Today starts the new budget, the new set of goals, the new vision for yourself and your business.
Tim Johnson is co owner of Tim Johnson Landscaping, a two branch, 10+M mixed-services landscape business situated in Statesville and Charlotte, NC Tim has experienced all the growing pains, including ’not being on the same page’ with another owner, carrying everything...
If you could only achieve profit or revenue growth next year, which would you choose to focus on?
That’s the question I want you to consider, as you lock down your plans and budget for next year.
How much do you plan to grow in 2024?
I find that growth comes easy for most entrepreneurs. They are hardwired for it.
However, not enough time is spent figuring out how to improve the bottom line, which is a missed opportunity.
For this reason I recommend the following exercise.
What’s your 2024 marketing strategy? This was the question at two recent Leader’s Edge peer group meetings. I am going to lay out some answers here for you. We recently visited Gardens of Babylon in Nashville, a long-standing peer group member, with one of the strongest growth trends in our community. At the meeting they presented their most important systems, including marketing. Here are some of the nuggets from all these marketing discussions: Marketing Nuggets for 2024.