Develop “Sticky” Services, the Mariani way

Develop “Sticky” Services, the Mariani way

Last week I shared two things that Mariani does uniquely well.

Here is the third thing they do uniquely well: Selling “premium specialty services” which helps to keep their clients “sticking” around.

Below are 3 examples, plus I explain “what it means for you.”

It’s a brilliant strategy, and one that you can copy.

(Note: Today’s the last day to get the super early bird discount for the Summer Growth Summit.)

Mariani’s Premium Specialty Services.

It’s not enough to do a great job serving your clients with commoditized landscape services.

It helps to find opportunities for additional services that go above and beyond your competition.

Mariani does this well.

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What Does Mariani Do Uniquely Well? (Part 1)

What Does Mariani Do Uniquely Well? (Part 1)

For anyone who watches the show, Shark Tank, you have learned how the Sharks love companies with a unique, hard-to-copy product. It’s even more important for the Sharks that this uniqueness is translated into strong sales and profits.In prep for my Summer Growth Summit, I asked the marketing director at Mariani Landscape, Andrew Gross: What does Mariani do uniquely well? He shared with me 3 eye-opening answers.Over the next two weeks I am going to share those responses with you, in two parts. Here is Part 1.Note, I have included my own assessment on “What it means to you.”

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Build a Better Sales Team with These 7 Tips

Build a Better Sales Team with These 7 Tips

In order to succeed in this economy, someone needs to be in charge of building your sales team: Hiring, Motivating, Steering and Managing. You need a Professional Sales Manager to do all this. The funny thing about Sales Management: You can’t study it at school, there are not many books about it, and a great many sales managers are really salespeople pretending they enjoy managing. For those of you who are dedicated to this mysterious trade, here are few practical updated tips from my Sales Symposium, that I held last year: 7 Tips To Improve Your Sales Team’s Performance:

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The Powerful Role of “Grace” in Business.

The Powerful Role of “Grace” in Business.

Grace can play a very powerful role in your business, and separate you in a crowded market.

Last week I wrote about my client and friend, Kevin Werbrich, who uses grace when firing employees and when they quit.

He reported that his grace-based “Red Carpet Exit” has created a backlog of past employees who want to return to his company.

He has filled and “re” filled many foremen and high level positions with men who have grown up and learnt their lessons.

They return better people.

It takes real vision to consistently give people the benefit of the doubt and invest in them right as they leave your firm.

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