Employee Retention Archives

Develop “Sticky” Services, the Mariani way

Apr 18, 2023 | client, Employee Retention, Employees, Growth Tips, Leadership, Management, Peer Groups

Last week I shared two things that Mariani does uniquely well.

Here is the third thing they do uniquely well: Selling “premium specialty services” which helps to keep their clients “sticking” around.

Below are 3 examples, plus I explain “what it means for you.”

It’s a brilliant strategy, and one that you can copy.

(Note: Today’s the last day to get the super early bird discount for the Summer Growth Summit.)

Mariani’s Premium Specialty Services.

It’s not enough to do a great job serving your clients with commoditized landscape services.

It helps to find opportunities for additional services that go above and beyond your competition.

Mariani does this well.

What Does Mariani Do Uniquely Well? (Part 1)

Apr 11, 2023 | client, Employee Retention, Employees, Growth Tips, Leadership, Management, Peer Groups

For anyone who watches the show, Shark Tank, you have learned how the Sharks love companies with a unique, hard-to-copy product. It’s even more important for the Sharks that this uniqueness is translated into strong sales and profits.In prep for my Summer Growth Summit, I asked the marketing director at Mariani Landscape, Andrew Gross: What does Mariani do uniquely well? He shared with me 3 eye-opening answers.Over the next two weeks I am going to share those responses with you, in two parts. Here is Part 1.Note, I have included my own assessment on “What it means to you.”

Build a Better Sales Team with These 7 Tips

Apr 4, 2023 | Employee Retention, Employees, Financial, Growth Tips, Income, Leadership, Management, Peer Groups

In order to succeed in this economy, someone needs to be in charge of building your sales team: Hiring, Motivating, Steering and Managing. You need a Professional Sales Manager to do all this. The funny thing about Sales Management: You can’t study it at school, there are not many books about it, and a great many sales managers are really salespeople pretending they enjoy managing. For those of you who are dedicated to this mysterious trade, here are few practical updated tips from my Sales Symposium, that I held last year: 7 Tips To Improve Your Sales Team’s Performance:

The Powerful Role of “Grace” in Business.

Jan 24, 2023 | Employee Retention, Employees, Exit Planning, Financial, Growth Tips, Income, Leadership, Management, Planning

Grace can play a very powerful role in your business, and separate you in a crowded market.

Last week I wrote about my client and friend, Kevin Werbrich, who uses grace when firing employees and when they quit.

He reported that his grace-based “Red Carpet Exit” has created a backlog of past employees who want to return to his company.

He has filled and “re” filled many foremen and high level positions with men who have grown up and learnt their lessons.

They return better people.

It takes real vision to consistently give people the benefit of the doubt and invest in them right as they leave your firm.

My Clients Are Fully Staffed

Jun 1, 2022 | Employee Retention, Employees, Growth Tips, Management

The past few years has been very tough on staffing. But not everyone is doing poorly. There are green industry companies out there that are fully staffed. How do they do it? They take both a strategic and a tactical approach. The #1 Staffing Strategy: Become A...

Prevent Employee Burnout Through Peak Season

May 9, 2022 | Employee Retention, Employees, Events, Management

You can prevent employee burnout, but only if you are aware of the causes. Given our current go-go economy, I see an early trend of burnout already happening. When teams get super busy, unresolved issues become major disruptors. With no solution in sight, workers, and...

What Do You Get, In Exchange For A Raise?

Apr 25, 2022 | Employee Retention, Incentives, Productivity

What do you get from your team members, in exchange for a raise? This question may come across as small thinking or reactionary, because your team members work so hard as is. But with inflation you have to give raises just to help them stay even. You probably feel...

Why Growth Matters to Your Employees

Jun 14, 2021 | Employee Retention, Growth Tips

Last week I shared the 4 Elements of a Sticky Culture. The focus of that blog was on using your company culture (and not just pay) to retain employees. There is a 5th element that I see all top companies using to retain and attract talent: Growth. A reputation for...

Culture Is More Than Just a Buzzword

May 17, 2021 | Employee Retention, Employees, Management

I was asked recently to give feedback to Landscape Management Magazine on how to ensure that culture is more than a buzzword. Even though I wrote the book on this topic, Become A Destination Company ®, I wanted to gather fresh anecdotes from my clients on how they...

Dramatically Change Your Company Culture in Just One Week

Nov 3, 2020 | Employee Retention, Employees

What if you could dramatically change your company culture in just one week? In a way that would foster deep leadership buy-in, sharpened leadership focus, and surging employee morale? It may sound like pixie dust, but I have seen it happen over and over. This is not...

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