Financial Masterclass go here. To learn about our Leaders Edge Peer Group go here. Dan Barefoot is a landscape architect with V3 in Charlotte, North Carolina, and an Olympic skeleton athlete. What began as a search for a new challenge became a decade-long journey to...
To find out more about our Leader’s Edge Peer Groups, go here. To learn about our one-on-one coaching with an Executive Coach, go here. Ivan Katz, founder and owner of Great Lakes Landscape Design in Oak Park, Michigan, joins Jeffrey Scott to reflect on hosting the...
I was listening to a book by one of the most influential marketing executives of the last century—Claude Hopkins.
He was way ahead of his time.
While he died in 1932, many of his ideas are still being touted today as fresh and exciting. The groundbreaking book, Building a StoryBrand, actually took its core concept from the ideas Hopkins was teaching more than 100 years ago.
I’ll give you my top seven takeaways from Hopkins below, but one idea really caught my attention.
Claude Hopkins is perhaps the greatest marketing author from the past 100+ years; he is certainly in the top 3-4. Here are his top seven ideas for landscape firms to abide by and implement – which I have pulled from his books.
Following our Summer Growth Summit, we held several client debriefs, asking them which presentations had the greatest impact and what they planned to implement.
Their answers covered sales, culture, equipment, leadership and various operational areas. Yet one theme emerged: Discipline.
High-performing companies run by our hosts, Troy Clogg and Ivan Katz, are disciplined about turning ideas into systems, behaviors and measurable results.
To find out more about our Leader’s Edge Peer Groups, go here. To learn about our one-on-one coaching with an Executive Coach, go here. Jason Lee runs Skyfrog Landscape, a $3M full-service design/build/maintenance company out of Gainesville, Florida, and sits down...
A while back, I showed up to a formal party wearing a tuxedo. I thought it was a “black tie” event. Boy was I embarrassed when I showed up and saw everyone wearing simple cocktail attire.
My friend and I stood out, like two penguins. We scrambled to his car to take off our bowties and tried to dress down.
That experience taught me something about degrees of overdressing. While wearing a tuxedo may be too much, at work it’s important to be slightly over dressed than looking ragged or overly casual.
Our industry needs more owners who think the same way. Whether it’s for a networking event, or for your company dress code.
Because you can’t put lipstick on a pig, and you also can’t show up looking like one.
As your landscape company grows, your people challenges evolve. In this episode, Mitch Katz sits down with Katie Magoon, owner of People Solutions Center, to discuss how HR can become a strategic advantage instead of just a compliance function. Katie and Mitch discuss...
Scott Hollister, Editor-in-Chief of Landscape Management Magazine (published by North Coast Media, headquartered in Cleveland, Ohio), joins Jeffrey Scott to break down the 2026 LM150 — the industry's ranking of the 150 largest landscaping companies. This year's list...
Jeff Korhan, founder of Treemendous Landscape Company® (suburban Chicago) and now marketing strategist at TrueNature.com, brings over 20 years of hard-won experience running a residential design-build landscape company — and another decade helping green industry...
