You need a more professional marketing strategy in 2024

You need a more professional marketing strategy in 2024

What’s your 2024 marketing strategy? This was the question at two recent Leader’s Edge peer group meetings. I am going to lay out some answers here for you. We recently visited Gardens of Babylon in Nashville, a long-standing peer group member, with one of the strongest growth trends in our community. At the meeting they presented their most important systems, including marketing. Here are some of the nuggets from all these marketing discussions: Marketing Nuggets for 2024.

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Midyear Report For The Landscape Industry:  “Better Than Expected”

Midyear Report For The Landscape Industry: “Better Than Expected”

I am proud to present my latest interview with two movers and shakers in the landscape world: Loriena Harrington and Shanna Scordo.This interview is valuable whether you are a woman or a man! Women will gather ideas, motivation and empowerment. Men will broaden their perspective, and increase their chances of attracting and retaining women in their company.

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Two Quick Tips On Providing Undeniable “Value”

Two Quick Tips On Providing Undeniable “Value”

In March, I wrote that the common industry expression “100 days of hell” should be changed to “100 days to sell.”

It’s more upbeat and helps your team stay optimistic in tough times.

Here are two quick tips to keep you sane and selling in the 100 days of sales.

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