Every company needs stronger managers or more managers to grow.
But hiring them increases your overhead often before the additional revenue arrives.
How do you know when to invest in more people—and how much business an expanded team should support?
These questions can leave owners stuck, wavering between spending too much on overhead and investing too little in talent.
Here is a solution.
Financial Masterclass go here. To learn about our Leaders Edge Peer Group go here. Mitch Katz, Director of Operations and Executive Coach at Jeffrey Scott Consulting, joins Jeffrey Scott on The Ultimate Landscape CEO to discuss how landscape business owners can use AI...
A large fleet and impressive facility can make a landscape owner look financially successful. Same as a prospect’s multimillion-dollar property can make their budget seem unlimited.
But how much do you really know about another person’s finances or priorities?
Former private banker Elizabeth George spent 20 years working with wealthy clients.
In a recent blog post, she describes the surprising gap between people’s apparent wealth and their actual financial lives.
To find out more about our Leader’s Edge Peer Groups, go here. To learn about our one-on-one coaching with an Executive Coach, go here. Ivan Katz, founder and owner of Great Lakes Landscape Design in Oak Park, Michigan, joins Jeffrey Scott to reflect on hosting the...
I was listening to a book by one of the most influential marketing executives of the last century—Claude Hopkins.
He was way ahead of his time.
While he died in 1932, many of his ideas are still being touted today as fresh and exciting. The groundbreaking book, Building a StoryBrand, actually took its core concept from the ideas Hopkins was teaching more than 100 years ago.
I’ll give you my top seven takeaways from Hopkins below, but one idea really caught my attention.
Claude Hopkins is perhaps the greatest marketing author from the past 100+ years; he is certainly in the top 3-4. Here are his top seven ideas for landscape firms to abide by and implement – which I have pulled from his books.
Following our Summer Growth Summit, we held several client debriefs, asking them which presentations had the greatest impact and what they planned to implement.
Their answers covered sales, culture, equipment, leadership and various operational areas. Yet one theme emerged: Discipline.
High-performing companies run by our hosts, Troy Clogg and Ivan Katz, are disciplined about turning ideas into systems, behaviors and measurable results.
If I asked five people in your company who owns pricing, would I get the same answer?
Probably not.
Pricing tends to evolve in different directions as a company grows:
Different salespeople start setting their own negotiation.
Perhaps an estimator builds the proposal to their own standard.
Account managers may make their own exceptions.
And operations has to deal with all the consequences.
To find out more about our Leader’s Edge Peer Groups, go here. To learn about our one-on-one coaching with an Executive Coach, go here. Jason Lee runs Skyfrog Landscape, a $3M full-service design/build/maintenance company out of Gainesville, Florida, and sits down...
A while back, I showed up to a formal party wearing a tuxedo. I thought it was a “black tie” event. Boy was I embarrassed when I showed up and saw everyone wearing simple cocktail attire.
My friend and I stood out, like two penguins. We scrambled to his car to take off our bowties and tried to dress down.
That experience taught me something about degrees of overdressing. While wearing a tuxedo may be too much, at work it’s important to be slightly over dressed than looking ragged or overly casual.
Our industry needs more owners who think the same way. Whether it’s for a networking event, or for your company dress code.
Because you can’t put lipstick on a pig, and you also can’t show up looking like one.
