Category Archives: Strategy

How Would Your Clients Describe Working With Your Firm?

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As a company grows larger, sometimes the clients suffer. We all know that successful owners rely on their people, their systems and a great culture to hold everything together. But is that enough? As your company scales, who is truly looking out for the clients’ best interest? Sometimes clients get lost in the shuffle when …

10 Ways to Strengthen Your Marketing Message and Mix

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How well your company rebounds this year depends on the strength of your company’s marketing and sales culture. This is not the time to rely solely on referrals: When the economy drops, so do your leads. Strong marketing and sales-oriented companies don’t have this problem, even now. They have marketing engines and strong sales systems …

Innovative Leadership During The Crisis

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Some of you are working at full capacity, while others are in lockdown, and others are somewhere in-between. It’s a real patchwork across North America. For those of you impacted by the crisis, now is a time for innovation. Shakespeare remained productive and creative. Shakespeare worked through the plague and as a history lesson we …

Are You Buying, Or Are You Selling?

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We are experiencing turbulent times, and so I want to share some economic insight that will help ground you. A few weeks back after the stock market crashed, I called up my financial advisor on a Sunday to discuss options. I asked him the wisdom of taking some chips off the table in case the …

6 Strategies to Inspire Your Team to Thrive

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The woman making frame round the sun with her hands in sunrise,Future planning idea concept.

When you look back over history, it is the long term investor who does well, especially in times of uncertainty. Today’s papers are filled with headlines that drive panic. Don’t fall prey to it. Your business future will be decided by your calm approach and mindset today, and how you steer through today’s obstacles. With …

CRISIS RESOURCE PAGE: Responding to COVID-19 for the Lawn and Landscape Industry

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SMART BUSINESS RESPONSES TO COVID-19 During a crisis, smart lawn and landscape owners are looking for practical strategies and solutions they can implement in their business rapidly. You want to act fast. Consider this your crisis resource center where you will find links to basic and advanced business resources that will help you during the …

Don’t Panic, The Sky is Not Falling

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With the coronavirus spreading havoc, and the stock market dropping, it makes sense for you to feel like the earth is wobbling. When I was younger, I might have panicked, but not anymore. While the coronavirus is a serious global concern, I believe that the majority of its economic impact will prove temporary. As a …

What Is The ROI Of Your Best Leaders?

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It’s not enough for your best leaders to hit their budgeted goals, support your culture and grow their divisions…there is one more critical thing they need to do. Let me explain with this anecdote: A few weeks ago, a very successful landscape entrepreneur and long time client (of a 20% Net Profit business) shared a …

Technology is Changing the Landscape (of Landscaping)

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When I landed at the new airport in New Orleans last week, I simply pulled out my phone and quickly caught a ride home (for cheaper than a taxi would charge!) It’s no longer a taxi company giving me a ride, it’s now a “technology” company that has replaced the taxi industry. Automobile companies used …

Is Your Business Boring You?

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Do you ever find yourself bored with your current business? Starting and ramping up a business is exciting, however running the day-to-day operations is a whole other thing. Entrepreneurs are classic ‘starters‘, and once the business is up and running, they think about starting the next thing. That drive is life-creating and so important for …