Category Archives: Growth Tips

Is Your Landscape Company Financially Accountable?

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Panoramic image, Man hand holding piggy bank on wood table. Save money and financial investment

Financial accountability doesn’t need to be a bad word. The definition of accountability means to calculate or give an accounting of. With good people on board, you merely need a process for  taking an account of the situation, then making decisions based on that. In the past week I have worked with three different landscape …

You Have Two Options To Grow Your Landscape Business This Year

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person walking forward

Has it felt like a roller coaster to you these past two months?  Every day there is a myriad of updates on what you can and can’t do.  It’s all critical information, but the real purpose of your business goes far beyond this crazy back and forth. Your company’s main purpose is to fill market needs and make your clients’ lives …

Why Thinking Local Is Critical To Your Recovery

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3D illustration of two rubber stamps with words global and local over kraft paper background, Concept of consumption

After much research and deep discussion with contractors everywhere I have developed a more nuanced economic projection for you. Two key factors will drive the economy. The first is based on how this virus plays out. To gain a better understanding of the pandemic, I researched the “source” information that all experts are looking to …

10 Ways to Strengthen Your Marketing Message and Mix

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checklist

How well your company rebounds this year depends on the strength of your company’s marketing and sales culture. This is not the time to rely solely on referrals: When the economy drops, so do your leads. Strong marketing and sales-oriented companies don’t have this problem, even now. They have marketing engines and strong sales systems …

The 4 Rules Of Diversification

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chioces

During this pandemic I am seeing a patchwork of economic responses across the country. Some companies are booming, like the clients I spoke with in Utah, Connecticut and Pennsylvania. Business is up! And other companies are currently on hold, e.g. in the San Francisco area and in Michigan. If you have ever thought about diversifying …

Leadership Lessons From Jack Welch

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general electric flag

Do you apply Jack Welch’s management tactics to your business? You should, in my opinion. Jack Welch, the former CEO of GE, passed away last week; he was the best CEO of the last century, or at least since I have been alive. He was my mentor from afar, and I was sad to read …

Why Isn’t My Landscape Company Making 20 Percent?

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scaling your landscape business

Or for some of you, the question may be “Why am I not making 10%?” I hear this query from owners who know they can do better than the industry average of 5%. They know that hard work and smarter approaches can deliver higher returns, but they are not sure what’s possible. Many of my …

What can Mariani Landscape Teach you?

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Alaa A. El Ghatit

This past week I spent time getting to know the Chief Technology Officer for Mariani Landscape (the largest residential landscape firm in the country) and was delighted by his insight into business and how technology can support the right business strategies. His name and official title are: Alaa A. El Ghatit | Director of Business Systems. I …

3 Conditions for Scaling Your Landscape (Lawn, Tree, Irrigation) Business

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scaling a mountain

To really scale your lawn, irrigation or landscape business consistently, you need three conditions in place. Leadership Capacity First off, you need capacity, in the form of a well honed leadership team: staffed with leaders in sales, administration/finance and operations. You need a team that has the capacity to develop new solutions as new growth …

Who Are You Becoming in 2020?

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man achieving his goals

Are you the type of person to declare New Year’s resolutions? I am not. I don’t smoke and I’m bad with new diets. Resolutions to me seem like tired fads used by people who don’t really want to change. Perhaps goal setting is more your thing? Goal setting can be fun and exciting to imagine …