Category Archives: Growth Tips

How To Grow Your Company With An Effective Sales Team

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sales team together

If you truly want to scale your lawn and landscape business, you must grow an effective sales team.  And to do that, you must become quite good at both marketing and sales management. Are you? They don’t teach Sales Management at school or university – almost nowhere, really. So, how do you learn to be …

Using Gross Profit Vs Net Profit — Which Is Better To Monitor?

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profit margin graph

Imagine if you enjoyed a 65% gross margin but still had trouble achieving double-digit net profit margins. A contracting friend of mine is in this predicament due to his overhead structure and mix of services. He does an excellent job of attracting clients and making sales; he has not scaled his operations to the point …

A Success Story in These Challenging Times

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planted earth company picture

What I find most strange about this year, is how well many of my clients (lawn and landscape business owners) are doing. Here is one story that will show you how to take adverse circumstances (lemons) and making wonderful lemonade. This great example is from Planted Earth Landscaping, in Maryland. Chris Vedrani, CEO and co-owner of this …

Seven Predictions on Where The Green Industry is Going

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hands on crystal ball

How confident are you in the future, in these times of change?  It is my responsibly to bring you insight into where the landscape industry, market, and economy are headed.  To do this, I plugged myself into many different networks.  The biggest is within my own community of landscape professionals. It is quite active, discussing trends …

The Pros and Cons of Landscape Design-Build

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pros and cons list

Running a design-build business is a double-edged sword. There are big pluses and equally big minuses to owning such a business. The pros are growth and opportunity, and the cons will kill your fortunes if you aren’t careful. In the past two weeks I have spoken with three clients in my community, and one new …

Increasing the Value of Your Landscape Business

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diverse assortment of doughnuts

I read something quite interesting in Forbes Magazine that will help you grow the value of your business. Back in 2018 Forbes published the results of a study that showed that companies with “diverse” leadership were more innovative and grew faster! They looked at 1700 different companies across 8 different countries, with varying industries and …

Is Your Landscape Company Financially Accountable?

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Panoramic image, Man hand holding piggy bank on wood table. Save money and financial investment

Financial accountability doesn’t need to be a bad word. The definition of accountability means to calculate or give an accounting of. With good people on board, you merely need a process for  taking an account of the situation, then making decisions based on that. In the past week I have worked with three different landscape …

You Have Two Options To Grow Your Landscape Business This Year

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person walking forward

Has it felt like a roller coaster to you these past two months?  Every day there is a myriad of updates on what you can and can’t do.  It’s all critical information, but the real purpose of your business goes far beyond this crazy back and forth. Your company’s main purpose is to fill market needs and make your clients’ lives …

Why Thinking Local Is Critical To Your Recovery

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3D illustration of two rubber stamps with words global and local over kraft paper background, Concept of consumption

After much research and deep discussion with contractors everywhere I have developed a more nuanced economic projection for you. Two key factors will drive the economy. The first is based on how this virus plays out. To gain a better understanding of the pandemic, I researched the “source” information that all experts are looking to …

10 Ways to Strengthen Your Marketing Message and Mix

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How well your company rebounds this year depends on the strength of your company’s marketing and sales culture. This is not the time to rely solely on referrals: When the economy drops, so do your leads. Strong marketing and sales-oriented companies don’t have this problem, even now. They have marketing engines and strong sales systems …