There is a drumbeat in the industry magazines to raise prices, either to get ahead of inflation or to take advantage of supply and demand. But raising prices is not enough of a strategy. Raising prices does not mean raising value. Unless you are actually mis-pricing...
Not enough salespeople enjoy talking money and pricing with their prospects. Too many are uncomfortable with it, or even avoid it altogether to their own detriment. Does that reflect you or someone on your sales team? Here are insights to help your salespeople improve...
The profit you earn on each of your services is driven by a few factors: the marketplace, how it is priced and sold, how efficiently it is produced, and how much overhead must be recovered. However, the profit you earn should ultimately reflect the risk associated...
