If you want better sales performance, start with better goal setting.
Traditionally, sales goals are set by leadership and handed down to the sales team. On paper, it makes sense, since leadership sets the budget.
In reality, top-down approaches force compliance over commitment. Salespeople may nod yes — but do they really buy in when things get difficult?
Real performance comes from ownership and understanding. To shift from compliance to commitment, involve salespeople directly in building their goals.
This allows sales managers to shift into a coaching role, helping their salespeople pressure-test their plans.









